WhoKnewVille’s Mindy Lou and The Grinch return to US screens to spread the word about Walmart’s Black Friday deals.
The extension to the retailer’s Christmas commercial was created by a collection of Publicis Groupe agencies including Fallon, Leo New York, the community, CONTENDER, and Digitas, directed by Marc Webb through RadicalMedia, and made through a collaboration with Dr. Seuss Enterprises.
Here is where WhoKnewVille began:
To draw audiences to the commercial, Walmart revealed that The Grinch is played by Walton Goggins on the same day as the commercial launched. The reveal feeds into conversations from fans, who noted that the actor resembled The Grinch after he starred on the cover of Cultured Magazine in April 2025.
He also fronted Walmart’s Who Knew campaign earlier this year, combining his trademark charm with Publicis humour and that music from CSI.
Leave A Reply