Brainrot is everything Gens Z and Alpha love with its absurd, cute AI-generated characters made from mash-ups. It’s also treasure trove for brands – the phenomenon naturally assimilates them. Tralalero Tralala (Shark + Nike sneakers) is one of the “founding” and most famous characters.

So when KFC brought back one of its absurdly unique menu items ever – Chizza, Publicis Thailand realised that Brainrot had already done half the work of getting it into Gens Z and Alpha feeds. To celebrate the half-chicken, half-pizza creation, crispy fried chicken topped with oozy cheese, KFC introduced its first Brainrot character, Chizzalulu Chizzalala. Chaotic yet irresistibly cute, he embodies Chizza’s identity crisis, “Am I fried chicken or pizza?”

Chizzalulu Chizzalala launched in true Brainrot style, with a bizarre origin story, a music video featuring his Brainrot friends, and even a digital out-of-home campaign inviting fans to decide: chicken or pizza?

Popular KOLs like babyjolystar and Not Bangueng joined the fun, creating their own meme content and absurd stories, spreading Chizzalulu’s chaos across social media.

The chaos didn’t stop there. Chizzalulu also invaded Roblox, with his own map where players team up to hunt him down and finally taste the truth: pizza or chicken?