A recruitment campaign with humour and the cutest teacup pig? That’s going to stand out. The new Door Dash spot, by Quality Meats and its internal creative studio, Superette, also attracts potential Dashers by addressing a problem many potential gig workers deal with on a weekly basis – the unexpected expenses that come out of nowhere, that are hard to cover with their primary jobs alone.
The campaign, that presents the tantalising offer of earning more cash fast with Door Dash, continues the campaign launched by Quality Meats and Superette in May, under DoorDash’s Your Door To More brand platform. The 30-second hero commercial, Unexpected Things, illustrates Door Dash’s appeal for gig workers with an unexpected expense many people can relate to, a medical expense for a beloved pet. It also continues the campaign’s fast-paced style, telling a charming story while visually integrating DoorDash’s literal benefits into the environment.
“At some point in life, we can all relate to that panic that creeps in when an expense just pops up out of nowhere, and you’re not sure how you’re going to pull it off,” stated Julio D’Alfonso, Superette group creative director. “Whether it’s a home repair, a family event, or if your beloved pet teacup pig happened to accidentally swallow your house keys, delivering with DoorDash is an easy way to offset that and get things back on track.”
The previous 30-second spot, Other Commitments, told the story of a working mom who’s able to navigate earning around her work and home life with DoorDash’s flexible yet reliable work opportunities. The new work continues the campaign’s fast-paced style, telling a charming story while visually integrating DoorDash’s literal benefits into the environment.
The campaign, produced by Furlined and directed by Paco Cruz, aka PACO, will run on streaming and social platforms, as well as in Canada.
Credits
Client: DoorDash, Inc.
Group Creative Director: Julio D’Alfonso
Brand Marketing Lead: William de Ryk
Manager, Creative Growth Strategy: Lila Abramson
Business Lead: Josh Lyberger
Brand Supervisor: Arika Jeter
Agency: Quality Meats
Chief Creative Officers: Brian Siedband & Gordy Sang
Creative Directors: Jamie Stark & Maxx Delaney
Head of Production: Autumn Childress
Executive Producer: Cate McManus
Account Director: Chloe Sloofman
Business Affairs: Nikki Balekjian
Production Company: Furlined
Executive Producer: David Thorne
Line Producer: Jill Sartore
Director: PACO
DoP: Max Goldman
Casting: Kirsten DeWolfe Casting & Alyson Horn Casting
Editing: Work Editorial
Executive Producer: Remy Foxx
Post Producer: Rebecca Baker
Editor: Niles Howard
Assistant Editor: Jake Nokovic
Colourist: Ricky Gausis
Post Producer: Phoebe Torsilieri
VFX, Online, Conform & Finish: Trafik
Finishing Producer: Stephanie Allis
VFX Artist: Sean Anderson
Music: Squeak E. Clean
Sound Design & Mix: Dusty Albertz
