Cannes Lions is going to be full of stories. Global entertainment creative agency, Ralph, is giving everyone there the opportunity to hear them with its naughty initiative, CannesFessions

CannesFessions is a dedicated hotline allowing adland’s finest to admit their funniest, craziest and cringiest stories from the event anonymously. So rose-fuelled revellers, angsty account execs and mischievous marketers, here is the chance to get your story off your chest and into Cannes Lions history. 

“Whether it’s overindulging in cocktails then redecorating your hotel room, drunken midnight skinny dips on the beach, getting lost in Le Suquet and missing a session, faceplanting a palm tree on La Croisette, embarrassing yourself in front of a client or falling off your barstool at the Carlton, no tale is off limits,” the agency stated.

Anyone can admit their transgressions, clear their conscience and be absolved of their sins, simply calling the CannesFessions automated hotline and dishing the dirt.

Ralph will then feed all voice messages through its Anonymiser Engine to make sure no one can be identified – all secrets will be safely secured and stay forever omerta on the Riviera.

“The resulting tea is bound to be hot and hugely entertaining, and although how the eyebrow-raising and laugh-inducing collection of confessions will eventually be revealed has yet to be confirmed, Ralph is planning to turn them into a feature, podcast or possibly a piece in its own Ralph magazine for everyone to enjoy,” Ralph added.

Of course, the mischievous idea is a self-promo. Ralph, which has offices in London, Tokyo, New York, Los Angeles and Mumbai, is renowned for creating experiences for brands that people love and share, working with clients including Tubi, Sky, Peacock, Spotify, Apple TV+, Corona, Netflix and Sony.

Ralph co-founder and CEO, Chris Hassell, explained, “We just wanted to bring a bit of fun to Cannes. There’s nothing as entertaining as a good bit of gossip and Ralph is in the entertainment business after all, so we thought, why not?”

Ralph’s chief growth officer, Gareth Jones, added, “Cannes is about celebrating hard work, craft and creative excellence, but we thought we should also acknowledge the fun, frivolity and ‘oh fuck!’ moments that help make it all happen.”

Keep a lookout for Ralph’s CannesFessions calling cards on La Croisette or dial +441880280085 now – and leave your CannesFession after the answerphone message….