It’s always fun when similar ads come out from the dark recesses of their creators’ minds together.

On July 4, Absolut’s agency, BBH, launched its kissing relay video to promote the vodka brand’s support of Pride Month.

Absolut and Smirnoff show their pride

But a few days before, on June 23, Rankin’s creative agency, The Full Service, launched its video for International Kissing Day. (Yes, there is one. It’s on July 6)

Rankin’s diversity-of-kisses video headlines his agency’s initiative, #GetSnogging, to make this gloomy world a little brighter. And it’s encouraging people to submit their own kissing clips to social media using the hashtag. The best of these will be edited into a second film set to be released on Valentine’s Day 2018.

The hero film features Rankin’s finesse as a creative director – plus contributions from seventeen filmmakers (listed below).

Credits:

Creative agency: The Full Service

Managing director: Maruska Mason

Creatives: Rankin & Vicky Lawton

Editor: Lizzy Graham @ Marshall Street Editors

Offline producer: Beanie Goldsmith @ Marshall Street Editors

Composer: Eleni Hassabis

Directors:

Ed Morris @ Rattling Stick

MJ Delaney @ Moxie US/Merman

AJ Smith @ 1StaveMachine

Elliott Wilcox @ Tonic Represents

Kate Bones @ Tonic Represents

Jenn Nkiru @ Iconoclast

Ozzie Pullin @ Partizan

Sing J Lee @ Partizan

Fenton Bailey (freelance)

James Copeman (freelance)

Kassandra Powell (freelance)

Trevor Melvin (freelance)

Sam Walker @ Riff Raff

Fern Berresford @ Fat Lemon

Giles Lovell-Wilson @ Rankin Film

Vicky Lawton @ Rankin Film

Rankin @ Rankin Film