You want to be the first to make tracks in fresh powder. There’s an app for that. It’s a wake up alarm that you can set for early or sleep in. The app spends the night checking for weather reports of fresh snowfall in the area you nominate. It only wakes you if it has snowed.

The idea is the brainchild of Forsman & Bodenfors, the agency who also created The Epic Split for Volvo Trucks with Jean-Claude Van Damme late last year. If you haven’t seen that commercial, here, knock yourself out. Be the 68,112,343rd person to do so.

Forsman & Bodenfors is a Swedish indie that began in 1986 and last year was named
Eurobest’s 3rd Independent Agency of the Year Epica’s Agency of the Year with 15 awards including 3 Golds for Volvo Trucks, Cresta’s Agency of the Year, The One Show’s 3rd Best Interactive and ADC’s Interactive Agency of the Year.

Helly Hansen is a sports gear producer and retailer.

First Tracks creative credits:
Agency: Forsman & Bodenfors
Art director: Karl Risenfors
Copywriter: Rikke Jacobsen
Designer: Christoffer Persson, Christopher Ek
Agency producer: Stefan Thomson
Production Company: Mad In Sweden
Post production: Pontus Danielsson
Music: Karl Risenfors