Not another formula sporting brand commercial? This a commercial is so not. New Balance’s campaign film by creative studio, Red Buoy and director, Tom Emmerson, is way left of field.
It opens on a high-stakes tennis match, yet this is no ordinary game. One player is armed with a racket, but his opponent is none other than Brazilian football sensation and New Balance ambassador, Endrick, playing an unexpected match of foot tennis.
In a surreal twist, the heated match is revealed to all be contained within a New Balance shoebox. Meanwhile, a life-sized Endrick watches on with his real-life partner, model Gabriely Miranda, from the comfort of an upscale country club. The match is interrupted when at the next table a boisterous Jack Harlow, also a New Balance ambassador, forgets to respect the quietude of the beautiful game of tennis.
The film, spotlighting the New Balance T-500 sneaker, is part of the brand’s larger Quiet Please campaign, developed in collaboration with Emerson’s new creative studio, Red Buoy, and produced by Business Club.
Tom Emmerson commented, “This project was a real mind melter. VFX, miniatures and sports choreo are basically a nightmare mix but it was a really fun challenge figuring out how to make it all work. I’m super grateful to both Red Buoy and New Balance for their trust on this and Business Club for making the impossible possible (as always).”
The campaign is running globally on social media, online and in cinemas.
Credits:
Client: New Balance Lifestyle
Creative Agency: Red Buoy
Director & Photographer: Tom Emmerson
Production Company: Business Club
Managing Director: Tom Berendsen
Executive Producer: Jay Lovelock
Director’s Rep: Noah Matthews
Producer: Maggie Curwin
Production Manager: Peggy DiGioia
DOP: Isaac Eastgate
Editing: Shift Post
Editor: Paul O’Reilly
Editor Assistant: Christina Hill
Edit Producer: Kirsty Oldfield
Post Production: Frame 23
VFX Production: Erfan Saadati & Andrei Brovcenco
VFX Supervision on Set: Andrei Brovcenco
VFX Management: Cosmin Moldovan & Raluca Platon
Colour: Rascal
Colourist: Tim Smith
Senior Colour Producer: Jai Mhach Durban
Colour Producer: Clementine Beck
Original Sound Composer: Alex Naim
Sound: Harbour
Sound Design & Mix: James Benn & George Castle
Executive Producer of Audio: Savannah King
Madrid Service Production: Hawai Films
Executive Producer & Producer: Ana Gil
Production Manager. Javi Lara
Production Co-Ordinator. Eva Bas
Production Assistant: Gabi Serrat
