Five entries will slog it out for Pencils in press:
- Clingy Animals by LOWE for Unilever
- IKEA Valentine’s Day by 303 Lowe Perth for Nigel Richardson
- Liking Isn’t Helping by Publicis Singapore for Crisis Relief Singapore
- Maggiemite by BBH London for The Guardian
- The Sunday Times – Rich List by Grey London for News UK
Lowe Thailand won two Pencil Nominations for Unilever Sunlight in Press Advertising. The idea is to show how Sunlight can wash away the tough stains and smells that have a tendency to cling to dishes. And the photography is gobsmackingly beautiful.
But Grey London’s elegantly subtle dig at the idea of “fashion royalty” was only given two InBooks in Press?
I guess Grey London will have to be happy with its Nomination in Press Campaign for The Sunday Times – Rich List, and three InBooks in Press Advertising for the individual ads.
