Budweiser has been a partner of the FA and Official Beer Of England since 2018. Agency, Revolt’s, creativity is making sure that matters during this year’s Euros football fan fervour.
Budweiser and Sir Geoff Hurst are launching an ambitious plea together aimed at His Majesty King Charles III to declare a bank holiday, if the England Men’s football team achieves a momentous win on Sunday and following on from the Lionesses historic victory in 2022.
Sir Geoff Hurst, the last remaining legend from the winning 1966 team and the only player ever to score a hat-trick in a World Cup final, has penned a letter to His Majesty, asking for an extra day of celebrations for the nation to truly come together and Budweiser is calling on the UK to help by backing its change.org online petition for the #BudBankHoliday. All fans need to do is add their name to the petition to show their support.
It is not uncommon for a country to be given a national holiday to celebrate such a huge achievement. It happened when the Argentina Men’s team won the World Cup in 2022 and although not official, then Australian prime minister, famously declared that “any boss who sacks anyone for not turning up today is a bum,” when Australia 11 won the America’s Cup in 1983, ending the longest winning streak in sporting history by the US.
Brian Perkins, president, Budweiser Brewing Group UK&I from AB InBev, stated, “Winning the trophy on Sunday night would be a huge national moment, not just for the players, but for the fans too. As the Official Beer of England, we recognise the unique and unwavering spirit that comes with being an England supporter. On the dedication demonstrated time and time again by the devoted fans, a bank holiday reward is more than deserved. We hope the team pulls off the historical win on Sunday, to join the Lionesses as the latest European Champions, allowing the nation to witness sporting greatness in what will be sure to be a moment of a lifetime.”
The launch of the petition follows the creation of 12 million redesigned Budweiser Home cans, that were ‘blessed’ by Sir Geoff Hurst ahead of the tournament. The cans feature the words, Let’s Bring it Home, embossed on the side and a Three Lions crest, as well as an inscription of a blessing from Sir Geoff Hurst.
Orlando Warner, executive creative director at Revolt, commented, “We enlisted Sir Geoff Hurst to bless Budweiser, the official beer of England. As a result, it looks like football might actually come home. Should we be victorious, Sir Geoff Hurst has requested a bank holiday for the whole nation to celebrate. It’s not often we win a major tournament, so it needs to be celebrated across the country in style… with a blessed Budweiser.”
