Nick Law has become chief creative officer of Publicis Groupe and president of Publicis Communications. He will leave Interpublic Group agency, R/GA, where he is currently vice president and global chief creative officer, after 17 years.

Law’s new dual role was created for him and he will report directly to Publicis Groupe chairman and chief creative officer, Arthur Sadoun. Law’s appointment is part of Publicis Groupe’s “reboot” (as Sadoun calls it). His balance between technology and creativity was one of the attributes that clinched the deal. Law will begin work at Publicis in May in New York, where he lives now. The US is Publicis Groupe’s largest market. Half of its revenue comes from there.

“Nick is definitely one of, or maybe the most, inventive and progressive leaders in our industry. He is a real unicorn, Sadoun stated in the video message sent to Publicis employees.

“Throughout his career, he has delivered world-class work that builds on what we believe all our clients need: the alchemy of creativity and tech,” Sadoun continued, in a statement.

“This modernity in ideas, combined with his obvious leadership skills, make Nick the perfect person to play such a pivotal role in our Groupe. His partnership will be a game-changer in our journey to lead the change in our industry.”

Law’s realm will include Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Fallon, Publicis.Sapient, Publicis Health and Publicis Media. He will also work on Marcel, advising as to how the platform can help creatives in the network.

“I am incredibly grateful for all Nick has done for R/GA, our clients, and our staff over the past 17 years,” stated R/GA founder, chairman and chief creative officer.

“Among many things, he leaves a legacy of developing some of the best talent in the industry. It is that talent, spread across the entire R/GA network, that will continue to push boundaries and produce award-winning work designed to drive our client’s businesses forward.”