Banque Populaire makes businesses bloom in Rosa Paris’ commercial. The agency has used blossoming flowers as a visual metaphor and created an un-bank-y business commercial at the same time.
The metaphor aims to redefine what success truly means today, illustrate metaphorically how the opening of a business can positively impact the local community and transform people’s daily lives.
The commercial, directed by Thomas Cailley, underlines Banque Populaire’s position as the go-to bank in France for all those who dare to take the entrepreneurial leap.
“As the leading bank for those who live and work all across France, we believe that the greatest success is the one that resonates, one that has a positive impact on our regions, cities, and neighbourhoods. With this new statement, we are reaffirming our essential role in championing successes that benefit everyone. This new brand film uses flowers as a metaphor to show how entrepreneurial initiatives can bring a whole city back to life, echoing our values as a cooperative and local bank committed to the development of our territories,” stated Emmanuelle Garnier, brand director at Banque Populaire.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” added Jean-Patrick Chiquiar, co-founder of Rosa Paris.
The campaign made its TV debut on December 1. A digital version will follow, with a 30-second spot, as well as radio, print, and DOOH, all celebrating success in its many forms. The work is set to I’m Free, the signature anthem of Banque Populaire for over 30 years.
Credits
Client: Banque Populaire
Communication Director: Laurent Buffard
Brand Director: Emmanuelle Garnier
Advertising & Image Director: Sebastien De Cagny
Advertising & Image Managers: Simone Moreau-Agarez, Charlotte Duteil
Social Media Manager: Lamia El Assad
Media Manager: Antoine Panier
Production Manager: Guillaume Martinet
Agency: Rosa Paris
Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Copywriter: Diane Desclaux
Art Director: Claire Croteau
Client Director: Arnaud Texereau
Account Manager: Boris Janda
Strategic Planners: Juliette Tabuteau & Basile Viault
Head of Production: Elodie Jonquille
Production Assistant: Jeanne Perrone
Communication Director: Lauren Weber
Communication Assistant: Caroline Roy
Production Company: Frenzy
Director: Thomas Cailley
Producer: Stan Bertin
Post-Production: Mac Guff
Media Agency: Zenith
