Everyone knows someone who bangs on about what people are doing to the planet but does little him- or herself. French retailer, Greenweez, exists to help them by making organic and environmentally responsible products accessible to everyone in Europe at fair prices for both customers and suppliers.

It’s an evangelistic approach but agency, Rosapark, has delivered its message with entertaining humour. In the 60-second spot, French comedian and committed environmentalist, Nicolas Méryeux, walks through a forest yelling at animals about their environmentally unfriendly behaviour – a squirrel littering acorn shells, a beaver gnawing at a tree trunk, a bear fishing, an otter bathing (rather than showering)… The commercial then offers Greenweez as the alternative “for those who want to do more than talk”.

Director, Tony Vernagallo, was chosen for his quirky sense of humour to shoot the film. Vernagallo is known for his Canal+ and YouTube series, Tony the Animots, in which an animated Tony introduced a new absurd “animot” (a bizarre mutation of a real animal).

“Weeks of research were necessary for the documentary filmmakers to find scenes and reactions perfectly adapted to the comedy. We pushed the location scouting to the extreme so that the montage, composed of archival and filmed images, would be as credible as possible and give the impression that all the scenes were shot in the same place,” stated Gilles Fichteberg, co-founder & executive creative director, Rosapark.

The campaign is running on TV and in digital.

Credits:

Creative Agency: Rosapark
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco 
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Copywriters: William Verdel & Sebastien Mertens
Account Director: Lola Abourmad
Account Managers: François-Xavier de Sousa et Margot Rassak
Head of Production: Elodie Jonquille
TV Producers: Jean-François Wang & Jeanne Panzani

Production Company: Partizan
Director: Tony Vernagallo
Producer : Karine Takooree
Director of Photography: Pierre Cottereau
Production Director: Sébastien Bouloc 
Production Assistant: Yann Hurpy

Post Production: Royal Post
Post Producer: Emma Poussard 
Editing: Térence Nury
Grade: Sébastien Mingam
Sound Studio: Schmooze

Client: Greenweez
Director General and Founder: Romain Roy
Marketing & Communication Director: Camille Cordonnier
Communication Manager: Gauthier de Tessières