Kalenji, Decathlon’s French brand for runners, has thought of everything that running enthusiasts might need.

Everything…right down to Run Light, a lamp for night running that shines a beam 20 metres long and 5 metres wide in front of the runner, the exact area where they will put their feet.

Run Light solves the problem of running at night. It makes it easy to avoid obstacles and because of the way it is worn on the chest, the frontal beam is guaranteed to remain frontal, so runners can forget they are wearing a lamp and enjoy the pleasure of a good run.

Run Light has enabled more people top run at night and people to take longer night runs. This has unearthed another problem. Moonburn. Moonburn is caused by prolonged exposure to moon beams.

Fortunately, Kalenji’s agency, Rosapark was not going to let an unexpected problem ruin its promise to provide runners with everything they need.

So the brand has launched Moon Cream, the first lunar cream available to fans of night running. Moon Cream is available  in moon protection factors of 10, 20, 30, 50 – for every phase of the moon.

And it is being promoted through a (fake) mini-documentary by Rosapark about the use of the Run Light and the unexpected effects of running a lot at night – to attract the interest of the general public to this innovative product.

Rosapark times its launch to capitalise on the recent conversations about  the super moon and will run the campaign on Kalenji’s social media with dedicated posts, and an via an activation #Runlight for night runners.

Credits:

Agency: Rosapark

Co-founders: Jean-Patrick Chiquiar, Jean-François Sacco & Gilles Fichteberg

Creative Directors: Mark Forgan / Jamie Standen

Art Director: Vincent Requillart

Copywriter: Niels Marqueyssat

Producer : Adélaïde Samani

Account manager: Victor Faubert & Adélaïde Destaillats

Planning: Sacha Lacroix, Alexandre Ribichesu & Mickaël Mougenot

Production company: Sovage

Producer: Willy Morence

Director : Benoit Pétré