Ryan Reynolds appears to have more than a flair for advertising; he also has a flair for marketing – both of which are gloriously infused with his signature wit.
It’s back to school time in the northern hemisphere and for parents a reawakening of home school horror. So Reynolds is promoting 1.75l bottle of his Aviation Gin (which he actually launched at the beginning of the year) as a teaching aid for parents – as the Aviation Home School edition.
Like most of Reynolds’ commercials, the 30-second spot is very simple – it’s all in the perfectly poised humour with a sardonic tinge.
Reynolds explains that his “special edition” Aviation Gin is “just like the classic delicious Aviation Gin that you love but with more ounces”.
“It can help with a variety of subjects: fourth-grade geography, whatever the f*** new math is, and revisiting your own, long-forgotten middle school traumas,” he adds.
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