The dry humour of Ryan Reynolds has enlivened Negroni Week (launched in 2013 by Imbibe Magazine as a celebration of “one of the world’s great cocktails” and an effort to raise money for charitable causes around the world). It’s the second year that Aviation American Gin has been the official gin sponsor for Negroni Week (September 16-22). Reynolds wit and Maximum Effort’s input have made that irrepressibly fun.
Reynolds stars with a Jack O’Lantern called Tony O’Groni who rebels – persistently – against the brief he has been given.






