Saatchi & Saatchi NZ’s doggy games

Who loves tennis balls more than Venus Williams?

Man’s best friends, Oscar, Ted and Super Teddy.

So Saatchi & Saatchi thought it would be fun (read: effective) to promote ASB’s sponsorship of the ASB Classic international tennis tournament (for 19 years) with something else that gets hearts racing, cute dogs.

Saatchi & Saatchi executive creative director, Corey Chalmers, commented, “Dogs, tennis balls and global tennis stars. Surprisingly, a combination that hasn’t been put together before, something that Venus herself commented on when the dogs came out. Naturally we had a lot of fun making this and having Venus and Svetlana involved was a wonderful bonus for ASB and ourselves. We hope people will love this simple, charming idea as much as we do.

Watch what happens when Venus Williams takes on Svetlana Kuznetsova in an exhibition match assisted by three of the world’s biggest (cutest) tennis (ball) fans:

Creative credits:

Agency: Saatchi & Saatchi NZ

Executive creative directors: Corey Chalmers & Guy Roberts
Creatives: Thomas Marcusson, Phil Hickes & Antony Wilson
Senior designers: Chris Leskovsek & Ross Davis

Production company: Augusto
Director: Michelle Walshe
Executive producer: Cass Avery
Music & sound design: Franklin Road