Saatchi & Saatchi has given St.George Bank a heartwarming Christmas story that underlines the importance of connection and generosity of spirit…

…with many of the cues that matter – 10-year-old Danny finds a way to bridge the gap of physical distance from his truck-driver dad by making a meaningful Christmas gift this year with the help of his Little Dragon. The intended message is clear – St.George possesses “human” qualities and cares about its customers. In the middle of some very tough times for banks as well as everyday Aussies, that message is important to St.George.

The campaign, For The Road, will launch with TV plus social and pre-roll content, digital, out-of-home, cinema and in-branch. 

Kate Kissane, St.George head of brand & advertising, commented, “In speaking with our customers we found that it really is the thought that counts when it comes to Christmas giving. While the festive season may be different this year for many, the things that make it really wonderful — family, generosity and connection — are more evident than ever.

“Christmas has always been a particularly special part of the St.George calendar. It’s the time of year where we celebrate connecting with our customers and community, and our annual campaign is a big part of that.”

Mike Spirkovski, chief creative officer of Saatchi & Saatchi added, “We really enjoyed showing our Little Dragon’s tender side in this latest Christmas spot for St.George. ’It’s not what you spend, it’s what you give’ is an important message for families this year given the challenges of 2020 and we hope it inspires a more meaningful holiday season.”

Credits:
 
Creative Agency: Saatchi & Saatchi Sydney
Chief Creative Officer: Mike Spirkovski
Creative Director: Sam Chappell
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
Strategy Partner: Matthew Morgan
Senior Broadcast Producer: Michael Demonsthenous
Integrated Producer: Simon Davis
Group Account Director: Suzanne Leddin
Senior Account Manager: Caitlin O’Connor

Production Company: Prodigious
Director: Armand de Saint-Salvy
Producer: Abby Hunt

Post Production: Alt.VFX
Sound Design and Mix: Rumble Studios 
Photographer: Jeremy Shaw via Prodigious

Media Agency: MediaLab
Senior Media Planning Director: Katie-Lynn Guerreo

Client: St.George Bank 
Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish
Chapter Lead, St.George Brand & Advertising: Kate Kissane
Brand & Advertising Experience: Anthony Saunig
Service Owner, Brand & Advertising: Shea Whittington
Brand & Advertising Experience: Patricia Wade
Media Experience Lead: Mitch Holt