Tap-and-go. Tap-and-go. Tap-and…o-oh!! It’s so easy to spend these days. And so easy to lose track of it. Saatchi & Saatchi is reminding Australia that St.George Bank’s banking app can help them keep up with how much they’ve spent.
The campaign features St George’s Little Dragon, who helps Father Christmas manage his own festive finances so that Australia – or preferred option, New Zealand – don’t have to miss out on presents.
The campaign launched on November 12 and will roll out across broadcast television, cinema, digital, online video, out of home advertising, retail digital screens and on social. The social component of the campaign also includes a custom-made Snapchat lens.
St.George Bank head of brand and advertising, Kate Kissane, commented, “As a bank, we understand the financial pressure of Christmas, meaning it can be a tricky time to talk about finances. We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save.”
Saatchi & Saatchi Sydney deputy executive creative director, Sesh Moodley, added, “Juggling the Christmas budget can be stressful so it’s great that St.George Bank has developed its banking app to help people overcome that. The Festive Finances campaign is a fun seasonal extension to the well performing Little Dragon campaign.”
https://youtu.be/Ke1E5ieDvaY
Credits
Creative Agency: Saatchi & Saatchi Sydney
Deputy Executive Creative Director: Sesh Moodley
Copywriter: Ernie Ciaschetti
Art Director: Steve Thurlby
TV Producer: Natalie Greaves
Executive Producer: Renata Barbosa
Integrated Producers: Greer Macpherson & Deborah Munro
Group Account Director: Suzanne Leddin
Account Manager: Caitlin O’Connor
Production Company: Prodigious
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Simon Ozolins
Post Production: Alt.VFX
Post Production Producer: Martina Joison
Executive Post Producer: Tyrone Estephan
Sound Design & Mix: Rumble Studios
Photographer: Steve Greenaway
Producer: Ash Weaver
Executive Producer: Tim Pietranski
Client: St.George Bank
Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish
Head of Brand & Advertising at St George Bank: Kate Kissane
Brand Manager at St George Bank: Patricia Wade
Senior Manager, Advertising at St George Bank: Nina St Clair
