Every year, adland churns out more than 2,000 2,000 winners from 79 strategy and effectiveness competitions.

Warc diligently compiles all this data to work out which marketing campaigns, agencies, networks, countries, holding companies, advertisers and brands stand heads and shoulders above the rest.

This year, Penny The Pirate by S&S Sydney, OMD and OPSM ended up right at the top of marketing campaigns.

Leo Burnett Melbourne’s #SPCSSunday for SPC and Clemenger BBDO and GALKAL’s How to Drink Properly for DrinkWise also made it into the top 20. #SPCSSunday at #15 and Drink Properly at #19.

Leo Burnett Melbourne’s Slurpee Xpandinator is #30. Clemenger BBDO Melbourne’s Aussie Builders for Snickers is #54. The Brand Agency Perth’s Break The Barrier for St John Ambulance Western Australia is #84.

The top ten marketing campaigns are:

1. Saatchi & Saatchi Sydney & OMD, Penny the Pirate, for OPSM
2. Leo Burnett & Starcom Mediavest Group, #LikeAGirl, for P&G Always
3. Campbell Ewald, Project Architecture, for America’s Navy
4. Marcel, Inglorious Fruits and Vegetables, for Intermarché
5. Forsman & Bodenfors, Live Test Series, for Volvo Trucks
6. Droga5 New York, If We Made It, for Newcastle Brown Ale
7. Droga5 New York, This is Wholesome for Honeymaid

1. Coca-Cola agencies globally, Share a Coke, for Coca-Cola
2. MullenLowe Lintas Group & PHD, Kan Khajura Tesan, for Hindustan Unilever
3. Droga5 New York, I Will What I Want, for Under Armour

Saatchi & Saatchi Sydney, Leo Burnett Melbourne and Clemenger BBDO Melbourne were ranked in the top 10 creative agencies globally, at #7, #8 and #9 respectively. The top ten world agencies are:

The top ten agencies are:

1. MullenLowe Lintas Group Mumbai India
2. Droga5 New York
3. Ogilvy & Mather New York
4. Leo Burnett Chicago US
5. AMV BBDO UK
6. Leo Burnett Toronto Canada
7. Saatchi & Saatchi Sydney Australia
8. Leo Burnett Melbourne Australia
9. Clemenger BBDO Melbourne Australia
10. Wieden + Kennedy Portland US

The world’s top countries are:

1. US 3077.8 points (same ranking as 2015)
2. UK 1669.5 points (same ranking as 2015)
3. India 1013.4 points (ranked #4 last year)
4. China 888.6 points
5. Australia 771.3 points

Download and read the Warc summary including case studies and full results here.