Autotrader has entered a very competitive market and the new digital trading platform for selling cars has appointed Saatchi & Saatchi Sydney as its agency following a competitive pitch.
Autotrader head of marketing, Glen Knowles, commented, “The aim of our marketing is to inspire everyone to challenge the established and traditional way of buying and selling.
“We saw some great thinking during the process but had no hesitation in awarding the business to Saatchi & Saatchi – we’re confident their strategic and creative thinking will help us fulfill our ambition sooner.”
Saatchi & Saatchi Sydney general manager, Toby Aldred, added, “The opportunity of disrupting this market appealed to our Nothing is Impossible spirit.
“We thoroughly enjoyed spending time with Glen and his ambitious team throughout process and we can’t wait to get started.”
The Autotrader win follows hot on the heels of recently announced Saatchi & Saatchi wins of FFA and Didi.
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