It’s another Olympic Games commercial, but this one isn’t about being your best or staying with your sport. It’s about dropping food on your clothes. In a subtle way, it’s about being human – even if you’re great, but the commercial is for Tide. It positions Tide as the top solution for stains.
Stains Happen to the Best of Us continues Saatchi & Saatchi USA’s run of unexpected and entertaining campaigns for the brand and will air across TV, streaming, online video, and social media in the US.
It is also part of Procter & Gamble’s role as an Ineternational Olympic Committee TOP sponsor (Olympic Partner Programme). The brand has a roster of more than 100 athletes from 17 countries in 37 sports and has used more than 30 of its brands in the lead up and during the Games.
This campaign features American track & field athletes, Noah Lyles, and Carl Lewis.
Credits:
Client: Procter & Gamble [Tide]
Vice Presidents: Marchoe Dill Northern & Martin Hettich
Brand Directors: Alex Perez, James Sawyer & Elle Masri
Brand Manager: Preston Parnell
Vice President: Kimberly Doebereiner
Content Manager: Paul Chick
Communications Manager: Jennifer Beck
Research & Development: Brandon Dunphy & Kelley Holsopple
Operations Director: Patrick Mcguinness
Creative Agency: Saatchi & Saatchi USA
Chief Creative Officer: Matt Mckay
Executive Creative Director: Lauren Varvara
Creative Director: Jon Bellinger
Associate Creative Director: Lindsey Eckwall
Producer: Tracy Dennis
Chief Executive Officer: Sarah Beaumont
President: Caitlin Reynolds
Account Director: Jennifer McGill
Account Handling: Leslie Fellwock & Alexandra La-Rotta
Vice President: Chris Gilbert
Strategists: Ali Gomez & Shayla Nguyen
Business Affairs Manager: Lisa Rimmer
Communications & PR Agency: MMC Communications
Experience Agency: GMR
Media: Procter & Gamble Media
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Partner: Shawn Lacy
Executive Producer: Holly Vega
Producer: Ryan Bishop
Head of Production: Sean Moody
Director of Photography: Jo Willems
Production Designer: Lester Cohen
Post Production & VFX: Harbor
Executive Producer : Jesse Schwartz
Producer: Brooke Flowers
Editor: Steve Evans
Edit Assistant: Luke Nelson
Colourists: Adrian Seery & Joni Brandenburg
Colour Producer: Maxwell Hadson
Compositing: Vincent Roma
Music & Sound: Harbor
Sound Mix: Glen Landrum & Andrew Wodzanowski
