Lula Cucchiara is a queer, multidisciplinary Latinx photographer, director and artist. Born in Buenos Aires, they now call Sydney home. Cucchiara’s imagery is a bold, spontaneous celebration of diversity, youth and culture.
Sam I Am founder and creative director, Samantha Simpson, explains what Cucchiara brings to the international production and photography agency and its clients. “We welcome Lula as a wonderful addition to the Sam I Am roster. Their works speak directly to what our clients want now – a courageous vision of dynamism and play, with women front and centre. As a collective, SIA artists aim to excite and surprise, so it feels right that Lula finds a home with us.”
Cucchiara represents a new gen of multi-faceted artists, bringing authentic inclusivity to every project, from casting to location and set design. With a background in film, art and fashion, Lula’s work has a distinctive and almost counter-cultural vibe, with a playful sense of spontaneity. Their aesthetic is raw, real and unapologetic. Their work excels at capturing genuine and unexpected moments through the lens of a gifted storyteller. Ordinary scenes are transformed into rich, deeply layered stories using a masterful use of colour and lighting.
Cucchiara commented, “I’m super excited to join the Sam I Am roster. I’ve only heard awesome things about how they produce work and support their directors and photographers. They’re always pushing boundaries and inspiring everyone on their roster, and for me, that’s so valuable. I can’t wait to be part of this amazing crew and create some really cool projects together.”
They have worked with some of the most famous and infamous brands on the planet including i-D, Vogue, The Face, Mercedes, Paris Georgia, Kathmandu, and Adidas. And directed projects for Benee, and Ladyhawke. Their first feature documentary, Fiona Clark: Unafraid, premiered at the New Zealand International Festival in 2021 and was featured at Cannes Docs | Marché du Film in 2020.
Find more information about Lula Cucchiara and their work here.
