Forsman & Bodenfors have done the unexpected and impactful again. This time it’s for UNICEF.
Father Christmas is surprised to find that a home has been abandoned by its occupants in some sort of desperate rush.
This is Forsman & Bodenfors’ thinking behind its spot for UNICEF: “Right now the world is facing more catastrophes than in a long time. And as usual it’s the children who suffer the most. 380 million kids don’t have access to clean water, 20 million are at risk of dying from malnutrition, and 25 million children have been forced to leave their homes.
So, this Christmas we really have to help.
The ad leads viewers to a website where they can buy vital supplies for children who have become refugees.
“At unicef.se you can buy vaccine, tents, rehydration solution, water purification tablets and everything else that is needed in order to help children survive and develop. We send the stuff to the children that need it the most. And you get a gift certificate to pass forward as a Christmas gift.
“To promote this we have produced a commercial and a print-ad about how this Christmas could turn out for Santa.”
Here is the TVC that is running in Sweden:
And here is the print ad:
Creative credits:
Agency: Forsman & Bodenfors
Copywriter: Jacob Nelson
Art directors; Johanna Hofman-Bang & Agnes Stenberg-Schentz
Agency producer: Magnus Kennhed
Director:Tomas Skoging
Executive producer: Petur Mogensen
