Who's doing what in the world of commercial creativity.
F&B won rather a lot of applause last year for its creativity in showing that Volvo vehicles are tough. That applause wasn’t all about Van Damme’s Epic Split. Forsman & Bodenfors described its 2014 Made by …
Forsman & Bodenfors have done the unexpected and impactful again. This time it's for UNICEF. Father Christmas is surprised to find that a home has been abandoned by its occupants in some sort of desperate rush. This …
Put the CEO in the ad. Repeat the message over and over (and over). Doesn't work? Watch and learn... “Oatly is like milk. But for humans. No cow.” Yep, we get it... There’s a little behind-the-scenes clue …
Of course, the ad after The Epic Split made headlines everywhere in the world. “Volvo pranks valet on first day of 'new job’” “Volvo Pranks Casino Valet, Giving Him a Huge Truck to Park” “Volvo pranks newest valet on …
The new global campaign for Ikea is a stunt. A really clever stunt. Because after all the songs were sung... and sung... ....so many songs were sung… and beds were flung, it still lacked something – a personality that …