Here’s a hot potato proposition : Anyone can fall in love in Queensland – even a Blues supporter and a Maroons fan.
“What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” stated creative director of SapientNitro, Ralph Barnett.
It’s not quite the Super Bowl but it’s ours. The State of Origin is a magnet for tens of thousands of rugby fans. So SapientNitro is using the annual pilgrimage to Suncorp to benefit Tourism and Events Queensland.
While New South Wales and Queensland battle it out on the field, eight single Blues supporters from Sydney and eight single Maroons supporters will have 80 minutes to hit it off at the very first Date of Origin. [Check out the selfies of those who have entered so far on the website.]
Nova and mX have joined in as media partners, so singles enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.
Winners attend a pre-game event at Brisbane party venue, Bacchus, and get VIP tickets to Game 3 on July 9, an accommodation package and Sydney entrants will get free flights to Brisbane.
Creative credits:
Agency: SapientNitro Australia
Creative director: Ralph Barnett
Art director: Sarah Chernishov
Copywriter: Jon Pickersgill, Kirsten Twigg
Retouching/design: John Shard
Agency producer: Melissa Ashman
Photographer: Jesse Smith
Radio production: Cutting Edge
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