Bell has left Droga5 New York after nearly 17 years to become chief creative officer of BBDO New York. He will join BBDO chief executive officer, Jiah Choi, who joined lats August; and chief strategy officer, Emily Portnoy, who joined a year ago; on the New York leadership team.

At Droga5, Bell rose from copywriter to CCO, helping the agency become Adweek’s Agency of the Decade. He was instrumental in crafting some of the agency’s famous work, including the Super Bowl campaign, If We Made It, for Newcastle Brown Ale, Johnsonville’s offbeat storytelling, IHOP for IHOb, the first Super Bowl advertising you could bet on (for Coors Light) and Obstructed Brews an AI powered campaign that gifts beers to baseball stadium goers with obstructed views (also for Coors Light).

Global CCO, Chris Beresford-Hill, stated, Scott’s one of those rare creative leaders who’s got incredible craft, sharp instincts, and a totally unique way of seeing the world — plus he’s a great person.

“His work doesn’t just show up in culture — it is culture. He’s been doing the most interesting creative eco-systems, since before we made up the term creative eco-systems.”

Scott’s arrival follows the launch of BBDO’s new positioning, Do Big Things, earlier this year, a statement about the agency’s ambition that moved away from its previous famous tagline, “the work, the work the work”.

In a statement, Bell commented, “BBDO NY is a big name, this is a big role, and my goal is simple: to help the team do the biggest, most exciting work of their careers.”