Berlei bras are “carefully designed and engineered to offer superior support and fit for real women.”
Serena Williams is a big woman who plays tennis – hard. She’s the torture test for bras designed and engineered to offer superior support and fit.
But, celebrity reporting being what it is, Berlei’s online ad in which Serena wears (only) a Berlei bra and either sports leggings or a pencil skirt, has been attracting attention mostly about her “impressive arm muscles” and “amazing abs”. Really?
…Oh, and most reports have also noted her tweeted confession after ordering a mid-match coffee at the Hopman Cup, “Hey everyone, I keep telling you I am like you normal, average human being. I need my coffee or espresso in the mornings too.”
Putting the ultimate sports bra endorsement ad with its high impact tagline, “Now I control what bounces around here,” on TV is a great move. It will give people a chance to focus on what matters.
