Serviceplan & Penny: Couch potatoes, this is your 15 minutes of fame

German supermarket chain, Penny, has offered a sincere thank you to its own people and presented an earnestly inspiring view of stay home life through the eyes of children. Now it’s time for humour.

This third Penny film by Serviceplan Campaign pays tribute to those who know “how to bum around with a conscience, or as Penny calls them, the Guardians of Wisdom and Keepers of the Couch. The film’s aim, of course, is to encourage people to stay home.

The new film holds those who have always liked to stay home voluntarily as examples of what we should all inspire to right now – people who have perfected the couch potato arts of gaming, knitting, eating and watching screens. It was created using stock footage and sends the message that “staying home is your superpower”. It is running on Penny’s Facebook channel.

Stefan Magel, divisional director trading Germany REWE Group and chief operating officer of Penny, commented, “We take the present situation very seriously, but we think it is also important to give people a brief moment of humour and entertainment in these times. That’s why we celebrate the voluntary ‘couch potatoes’ with the highest respect and appreciate – and this is meant very seriously – their many qualities.”

Penny is launching several communication campaigns to accompany people through the current crisis. These are linked by the used hashtags, which are based on the Penny hashtag #erstmalzupenny. The #erstmalzuhause (#homefirst) hashtag has already been used to thank families in a social media campaign and the #erstmalhelfen (#helpingfirst) campaign has been paying tribute to employees in the stores and in the logistics area.