Serviceplan supports The Young Ones

For the fifth time since 2013, Serviceplan has been chosen as the official partner to one of the most important competitions for up-and-coming creative talent, The Young Ones Student Competition.

Serviceplan is supporting The Young Ones by designing and implementing its campaign which invites creatives to take part, using flyers, banners, email marketing, social media and the website www.theyoungones.org

The campaign has been presented at universities across the world since the end of 2017 as well as on the websites of graphics, design and art portals.

Its motto, Turn Passion into Profession, aims to show young creative talent that participating in the competition will help them to transform their passion for creativity into a career.

Five different artists from Eat, Sleep + Design, Standardabweichung and südlich-t worked with Serviceplan to create one line drawing motifs using various techniques to outline different career paths. Production details include setting up a real robot with an LED light to shoot a long exposure light painting image for Interaction Designer, digitising actual brush strokes for Art Director, and drawing each of the tools depicted in Illustration Artist with the actual tool.

The Young Ones Student Awards Design Brief, presented in partnership with PartnersGlobal and the United Nations TOGETHER initiative, gives young designers and artists the chance to create a poster that highlights a positive message about migrants and refugees. The top winners will receive One Show Pencils during New York Creative Week in May. In addition, the best posters will be exhibited at the United Nations in New York City, and one poster will be reproduced and displayed in other world cities.

This year, The Young Ones Student Competition is hosted by the newly formed The One Club for Creativity, in parallel with The One Show and ADC Global Awards It consists of:

Young Ones ADC which focuses on practical work
Young Ones Brief with specific briefings set by Canadian insurer, Sonnet, (Client Brief) as well as the United Nations and Partners Global (Social Brief)
Young Ones Portfolio for free working in the categories of Illustration and Product Design.
Entries to The Young Ones Student Competition are received from 30 countries. Work will be accepted up until Friday March 9 2018. The prize ceremony traditionally takes place in May during the Creative Week in New York.

Serviceplan will be present at Creative Week in May 2018 in New York with workshops and will also be part of the judging panel, along with other top international creatives and customer representatives to decide who will win the sought-after prizes for young talent.

“Promoting young talent and tracking down new talent is extremely important for agencies. We are looking forward to contributing at an international level through our collaboration with the One Club for Creativity to achieve this,” commented Alexander Schill, global chief creative officer, Serviceplan Group.