Check out how BBDO Russia Group delivered the message, “Taste above all,” for Prodo Group’s Klinsky sausages.
Mr. Shickarovski is a billionaire who likes his sausages. So, while his billionaire mates have built oil pipelines, Shickarovski has built a Kolbasoprovod (sausage pipeline)…
…that delivers Klinsky sausages whenever he wants, wherever he wants and to enjoy with whomever he wants. (These three make for some hilarious scenes.)
And while, Shickarovski’s peers earn billions from their pipelines, Shickarovski just gains pleasure from his…because what matters to him is “taste above all”.
Creative agency: BBDO Moscow
Strategic planning & knowledge management director: Plotnikova Larisa
Creative directors: Coliban Mihai & Kozhevnikov Sergey
Senior copywriters: Lander Victor & Gavrilchenko Evgeniy
Art director: Tokarev Konstantin
Senior producer — Basova Julia
Production company: Bottega Buda Kft
Director: Charley Stadler
DoP: Torsten Lippstock
Music: Shamala Tamrazova
Sound design/arrangement: Fibr Film
Post Production: Digital Apes
