March 8 has been and gone but its job of championing women continues. adam&eveDDB’s global initiative, She Takes Over, is still very much doing that.
This year’s campaign includes some exciting updates to continue the work to challenge the commission model and showcase all women’s talent.
How #SheTakesOver is changing.
This year, #SheTakesOver is rethinking how best to serve female talent. It has formed a global creative jury of excellence made up of senior figures in the industry from around the world. Talent will still submit work and it will be reviewed by the jury who will curate their selects to champion. Online, #SheTakesOver will share the endorsed work across its partners and its own channels. Offline, the selected talent will receive direct and actionable feedback.
What #SheTakesOver is asking for from you?
- If you work with female creatives across our five creative production fields (composers, directors, photographers, animators and illustrators), please encourage them to submit their work via this link.
- Please share the campaign across your socials to further spread the message.
Here is the copy: She Takes Over is live for 2023. 🎉 If you are a composer, illustrator, director, photographer or animator submit your work at @She.takes.Over before March 31 👩🎨 ; and get your work in front of a global creative jury made of industry leaders with REAL commissioning power! 💪 👀 Let’s go! 🏁






