KFC France has re-introduced its Tuesday Deal for summer, a bucket of eleven chicken tenders for 6.95 Euros. While it might be a great offer, it is nonetheless one of so many fast food deals offered by competing chains.
Sid Lee Paris’ job was to make it stand out.
So the agency came up with another “deal”, The Monday Diet, the idea being that if you’re going to eat eleven tenders on Tuesday, you need to prepare for it. You need to be really hungry.
The Monday Diet is a series of coupons that helps customers make room for Tuesday by offering less for more. A regular-sized menu at the “discount” price of an XL menu, a free empty bucket…
Customers can even find coupons, which will be in store and distributed in deliveries, for two free glasses of water, one fry, or its healthier counterpart, a lettuce leaf. KFC’s generous offer, which began running July 13, will be available until July 27.
You might also like
