KFC does some really fun local work. Ogilvy Sydney’ Bucket heads, which invited Australians to join The HCG Buckethead Army – that is, wearing a KFC bucket on your head to show your support for cricket – was so quintessentially Australian and also tapped into Australia’s ratbag reputation and irreverent humour.
Now Sid Lee Paris and KFC are repaying hip-hop for thirty years of paying tribute to the fast food chain. If you’re a hip-hop fan, you’ll have witnessed this already. Touch the Sky by Kanye West, Ode to by the Beastie Boys and You Be Illin’ by RUN DMC all mention KFC in their lyrics. In fact, the chain has been referenced by countless artists, from Masta Ace, to Diplo, M.I.A. and Kendrick Lamar. Even its enigmatic founder, Colonel Sanders, was portrayed by the ‘90s French rap duet, X-Men.
So KFC has released a playlist of songs on Spotify that cite KFC. Bucket Bangers features US rap artists like Rick Ross, Ghostface Killah and Drake, French rappers like Maître Gims, Orelsan and Gringe, and even artists from Germany, Russia and Brazil.
Here’s a taste of the references to keep ears tuned for:
Donne-moi du caviar tous les jours, j’irai au KFC. [Give me caviar every day, I’ll go to KFC] Orelsan & Gringe – Déchiré
Me and my girl split the buffet at KFC. Kanye West – Touch the Sky
Si on parle de restau, on file au KFC. [If we’re talking about restaurants, let’s go to KFC] IAM – Ouais c’est ça
2016 j’ai trop le power. En Féfé à KFC prends un menu Tower [2016 I’ve got too much power. In a rari (Ferrari) at KFC get a Tower menu] Jul – J’suis Bleu
The playlist provides hours of hip-hop to serve up with the chain’s signature bucket of chicken.
The Bucket Bangers playlist will be promoted through Spotify banners and guerilla outdoor in the streets of Paris. The first campaign whose copywriters are some of the biggest rap names in history and a novel way to remind us that KFC is a unique brand… just like its fans. As the Beastie Boys would say: You know that tendency KFC baby.
Find Bucket Bangers on Spotify here.
Agency: Sid Lee Paris
Chairman & Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Account Director: Héloïse Marchal
Account Manager: Camille Caucat
Head of Social Media: Alexandre Ponte
Social Media Manager: Elise Lassimoulie
Head of Production: Thomas Laget
Client: KFC France
Head of Communication: Guillaume Saez
Communication Specialist: Gaétan Tissot
Brand and Social Media Manager: Céline Leblanc