There have been some very clever prison break sequences in Hollywood movies but none perhaps as ingenious, nor as suspenseful as this one. And this one is an ad – by Indian agency, Sideways, for WD-40 – the stuff you probably use for creaky hinges.
It goes to show that there is no product too mundane to stand out and compel. It just takes a client with an open mind and some brilliant creatives (in this case, Sideways executive creative directors, Sameer Sojwal and Nilay Moonje).
