Digital agency, SIXGUN, has added Ronald McDonald House Australia to lead the organisation’s SEO strategy. SIXGUN’s job will be to strengthen Ronald McDonald House Australia’s visibility across non-branded search terms and increase program awareness through organic search.

David Pagotto, founder and managing director at SIXGUN, stated, “One of SIXGUN’s core values is real social impact, and Ronald McDonald House Australia is the perfect expression of that. The team and I couldn’t be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most.”

Ronald McDonald House already attracts significant branded organic traffic. The agency will focus on building its ranking performance across broader search terms including searches related to Ronald McDonald House Australia’s Programs and engagement opportunities while accounting for the organisation’s local Chapters and wider organisational structure.

Content development will form a significant part of the ongoing SEO campaign, as well as improving organic ranking performance and helping more people discover Ronald McDonald House across Australia and its services through search.

SIXGUN will also bring its growing AI SEO capabilities to the account, helping Ronald McDonald House Australia consider how its content and digital presence are surfaced across emerging AI-powered search and discovery platforms. The area is expected to become a larger part of the campaign as the engagement develops.

Krystal Ammann, national brand & marketing manager from Ronald McDonald House, added, ‘We’re excited to be working with SIXGUN to strengthen Ronald McDonald House Australia’s online presence and help more people discover the support we provide to families across Australia. By increasing awareness of our Programs and making it easier for families, donors, volunteers and partners to connect with our work, we can grow support for our mission and help more families stay together and close to the healthcare their child needs.”

The win adds to SIXGUN’s roster of purpose-led organisations, including Sea Shepherd Australia, Minus18, Yarra Valley Water and Peter MacCallum Cancer Centre.