Lithuanian telco, Telia, creative agency, Clinic 212, and production company, Some Films, portray Christmas through the eyes of a young boy with autism. It’s a reminder that Christmas feels different for everyone, yet every kind of Christmas is still Christmas. 

1 in 100 people has autism spectrum disorder. Christmas can be a real challenge for these individuals. Their usual daily routines change, and various sensory triggers arise, such as bright and flashing lights, noise, strong smells, unexpected guests, and even gifts.

The compassion of a sibling, a pair of headphones and a simple text message, help the boy to cope. The brand’s presence in the film is restrained.

The autistic boy’s Christmas represents one of many different Christmases experienced by people. The film shows that Christmas comes in all forms. And they’re all Christmas.

Credits:

Client: Telia Lithuania
Creative Agency: Clinic 212
Creatives: Milda Kairaitytė, Arnas Zdanovičius
Account Director: Eglė Paliulienė

Production Company: Some Films 
Director: Domas Petronis
DoP: Vytautas Plukas
Executive Producer: Ieva Java, Olga Radčenko
Production Manager: Vilius Ūksas
Production Coordinators: Bernadeta Brazdžionytė, Laura Metenkaitė
Music & Sound: Simas Okas @ Pete & Wolf
Production Designers:  Nerijus Narmontas, Sigita Jonaitytė
Editor: Dominykas Kilčiauskas
Color Grade: Sander Van Wijk
Gaffer: Paulius Sakalauskas
Key Grip: Andrius ‘Slaideris’ Žeimo
1st AD: Lukas Kudapčenka
1st AC: Jokūbas Miškinis
SFX: 206sfx