Special adds the comedic brilliance of Jason Alexander and Exit director, Mark Molloy, to the line-up of celebrity collabs in Get almost, almost anything campaign for Uber Eats. The new spot, Canned Laughter, is another self-deprecating admission that there are some things Uber Eats doesn’t deliver – demonstrated through the chaos that can arise when the idea of having everything at our fingertips becomes a little problematic.

The hero film premiered during the halftime show of the AFL Grand Final and the world of Alexander’s comedic desire continues in a series of social spots and audio ads, that illustrate further the array of items available on Uber Eats.

“There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear,” Alexander commented. “Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold true today was genuinely great fun.”

Channa Goonasekara, Uber Brand Lead, ANZ, added, ”This campaign would not have worked with anyone else in the world. We were over the moon to be able to partner with Jason on this new iteration of our brand platform. His comedic calamity is instantly recognisable and his performance is brilliantly nostalgic as it builds throughout the hero brand film. He was the perfect custodian to build on the work of Kendall and Kris Jenner, Nicola Coughlan and Tom Felton to remind Aussies and Kiwis that you can get almost, almost anything on Uber Eats these days.”

“It’s been great working alongside director, Mark Molloy, and Jason, to bring this sitcom trope to life, as well as bring back Jason’s very distinct brand of misery. It’s not only a fun brand statement, but feels like a reward for his fans,” stated James Sexton, creative director, Special.

“Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ now well-known self-deprecating tone and open admissions that they don’t deliver everything,” added Harry Neville-Towle, creative director, Special. “It’s also more entertaining evidence you really really don’t want us to.”

Special’s Get almost, almost anything campaign platform has been exported globally to Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka and Portugal.

Credits
Client: Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Manager: Rebecca Macciolli
Brand Marketing Associate: Holly Dover
Global Executive Creative Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Associate Creative Director: Yessy Downs
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Media Lead, ANZ, Rob Maddison Strategy Lead, APAC: Josh Pickstone
Senior Marketing Manager, NZ: Olivia Sykes Talent and Legal: Cameron Loughlin & Jessica Shao  

Creative Agency: Special 
Partners & Chief Executive Officers: Lindsey Evans & Cade Heyde
Partners & Chief Creative Officers: Julian Schreiber & Tom Martin
Creative Directors: James Sexton & Harry Neville-Towle
Lead Creatives: Joe Ranallo & Will Winter-Irving
Creatives: Hannah McCowatt, Laura Grimshaw & Toby Kennedy
Managing Director: Lauren Portelli
Team Leads: Rachel McEwen, Laura Little
Business Director: Claire Emery
Business Manager: Oscar Kennedy
Head of Strategy: Celia Garforth
Strategy Director: JJ Bender
Head of Film Production: Sevda Cemo
Executive Producer: Wendy Gillies & Paul Johnston
Integrated Producer: Will Sealey
Head of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head of Design: Adam Shear
Designer: Maggie Webster & Cameron Morris
Finished Artist: Jen Bailey

Production: Exit Films & Smuggler Films
Director: Mark Molloy
Cinematographer: Robert Elswit
Executive Producer: Leah Churchill-Brown
Producers: Alexandra Taussig & Luigi Rossi
1st AD: Peter Kohn
Casting Director: Jodi Sonnenberg

Still Production: Chee Productions
Executive Producers: Tamiko Wafer & Matt Chee
Photographer: Christopher Tovo
Digital Operator: Jake Lowe
Retouching: Cream Studios

Editing: The Editors
Editors: Stewart Reeves
Managing Director: Nicoletta Rousianos
Executive Producer: Rita Gagliardi
Lead Flame Artist: Eugene Richards
Colourist: Fergus Rotherham

Sound: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound Executive Producer: Michael Gie

BTS: Press
Director: Tony Gardiner
Media Agency: EssenceMediacom
Retail Agency: Hatched

Special is also embedding Uber Eats in football culture in the US with absurd humour and a celebrity collab: