The best conspiracy theory of the year, possibly, comes from Special US. It’s the answer to why watching football makes you hungry. “The whole game is an elaborate scheme to make you buy more food,” states Matthew McConaughey, in the agency’s commercial for Uber Eats.
“…because as we all know, football was really invented for food. From Jerry Rice and Sauce Gardner to turnovers and pancake blocks, it’s right in front of us,” Uber adds in its blog.
The conversation between McConaughey and a very hungry San Francisco 49ers’ running back Christian McCaffrey kicks off a series of ads throughout the 2024-2025 NFL season in the US, that will shed light on the little conspiracy theory, supported by a Game Day Hub in the Uber Eats app that makes it easy to order. (Uber Eats is the official food delivery partner of the NFL.)
Credits
Client: Uber Eats
Vice-President, Global Marketing: David Mogensen
Global Executive Creative Director: Danielle Hawley
Head of Marketing, North America: Georgie Jeffreys
Head of Integrated Marketing Campaigns, North America: Liza Keller
Global Creative Lead: Ecole Weinstein
Senior Integrated Marketing Manager: Meg Fortier
Senior Marketing Manager: Stephanie Laurin
Social & Digital Marketing Lead: Kaitlyn Mendoza
Senior Communications Manager: Lexi Levin Mitchel
Associate Creative Directors: Tom Kropp, Jordan Rich
Head of Global Brand Partnership Marketing: Molly Spychalski
Senior Brand Partnership Manager: Kim Guluk
Senior Partnership Manager: Michael Mcandrew
Head of Organic Social: Suzanne Lindbergh
Agency: Special US
Partners & Chief Creative Officers: Matthew Woodhams-Roberts & Dave Horton
Partner & Chief Executive Officer: Kelsey Hodgkin
Partner & Chief Production Officer: Vic Palumbo
Creative Directors: Alice Blastorah, Josh Hacohen
Associate Creative Directors: Dan Greener, Shelby Lemons
Creative: Dave Canning
Social Creative Leads: Dan Hales, Stew Tribe
Executive Producer: Ali Issari
Senior Producer: Luke Franek
Group Strategy Director: Janet Shih
Senior Strategist: Jen Rose
Social And Comms Strategy: Dustin Johnson
General Manager: Lily Waters
Group Account Director: Lindsay Friedgood
Account Director: Abby Inman
Creative Operations Manager: Bryn Wensley
Talent: Matt Delzell
Client: Special Australia
Partners & Chief Creative Officers: Julian Schreiber & Tom Martin
Production Company: O Positive
Directors: Jim Jenkins & Thaddeus McCants
Executive Producer: Ralph Laucella, Marc Grill
Head of Production: Devon Clark
Line Producers: Sameet Patadia, Carla Tate
Director of Photography: Gyula Pados
Production Company: Trevor TV
Director: Trevor Shepard
Executive Producer: Ursula Camack
Production Coordinator: Kiara Cogar
Editing: Exile
Editors: Matt Murphy, Shane Reid, Grant Surmi, Rex Lowry & Zaldy Lopez
Assistant Editors: Melanie Newton
Managing Director: CL Kumpata
Executive Producer: Jennifer Locke
Producer: Chris Meadows
Special is also embedding Uber Eats in football culture in Australia with absurd humour and a celebrity collab:
