Brilliantly funny, enticingly inventive and Special US has nailed the brief of knowing what student audiences want. Succession star, Brian Cox, plays a mature age college student – not for the degree but for the student discounts on Uber and Uber Eats in Uber One’s first commercial for students, Back to School.
Cox’ take no prisoners personality is set against his gentle roommate, who describes him to camera throughout the two-minute film. Cox regularly locks his dorm-mate out of his room, is majoring in “what is this, twenty f***ing questions and has Uber Eats delivered to classes. He also underlines Uber One’s free delivery and other student-exclusive savings on rides and food orders in the process.
The commercial was directed by David Shane and produced by O Positive.
The campaign is running across TV, OLV, digital, social, OOH and audio, and follows a campus tour, The One Shop, brought students across the US exclusive experiences and offers.
Credits
Client: Uber
Vice President: David Mogensen
Executive Creative Director: Danielle Hawley
Heads of Marketing: Georgie Jeffreys & Liza Keller
Marketing Lead: Romy Moeller
Creative: Ecole Weinstein
Marketing Managers: Liv Coe & Kaitlyn Mendoza
Copywriter: Sydney Lindsay
Communications Director: Becky Katz Davis
Creative Agency: Special Group US
Chief Creative Officers: Matthew Woodhams-Roberts & Dave Horton
Chief Executive Officer: Kelsey Hodgkin
Chief Production Officer: Vic Palumbo
Creative Directors: Alice Blastorah & Josh Hacohen
Associate Creative Directors: Laura Beck & Ryan Siepert
Designer: Charmaine Cheng
Producer: Nat Bricker
General Manager: Lily Waters
Account Director: Bella Timar
Management Supervisor: Sarah Newton
Strategy Director: Janet Shih
Operations: Bryn Wensley
Production Company: O Positive
Director: David Shane
Executive Producers: Ralph Laucella & Marc Grill
Producer: Nell Jordan
Director of Photography: Christopher Sabogal
Prodcution Designer: David Lee
Post Production: Framestore
Flame Lead: Matt Dobrez
Executive Producer: Brittney Walker
Producer: Andrew Mclintock
Coordinator: Jackie Wingo
Grade: Ethos Studio
Colourist: Kaitlyn Battistelli
Colour Assistants: Annie Cater & Alexandra Makarenko
Producer: Nat Tereshchenko
Head of Production: Natasha Sattler
Editorial: Union Editorial
Editors: Graham Turner, Justin Quagliata & Joe Hughes
Edit Assistant: Julia Armine
Producer: Lillian Ghodoushim
Head of Production: Dani Duhadway Spagnoli
Managing Director: Michael Raimondi
Music: Radish Music
Music Supervisors: Peymon Maskan, Alec Stern & Gemma Schladow
Sound: Eleven Sound
Sound Designer: Jordan Meltzer
Producer: Andrew Smith
