There were 4,984 entries across 18 categories in this year’s Spikes Asia. 472 were judged worth of applause.
Cnogratulations to Dentsu Tokyo. It won 4 Grand Prix (Digital, Film, Outdoor, Promo & Activation) for Sound of Honda / Ayrton Senna 1989, Honda. And a well deserved Agency of the Year.
Australian and New Zealand’s star performers were:
Clemenger BBDO Melbourne won the Grand Prix in both Branded Content & Entertainment and Direct, for Remote Control Tourist.
Havas Worldwide Sydney & One Green Bean won the Creative Effectiveness Grand Prix for How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight.
Colenso BBDO Auckland won the Grand Prix in Radio for K9FM
No Grand Prix was awarded in Integrated, Print & Poster Craft or new category, Healthcare.
This is the winners list:
Branded Content & Entertainment (sponsored by evidently). 20 winners:
1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, Melbourne Remote Control Tourist, Tourism Victoria
Creative Effectiveness. 5 winners: 1 Grand Prix, 4
Creative Effectiveness Spikes Grand Prix: Havas Worldwide Sydney & One Green Bean, How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight, Virgin Mobile Australia
Design. 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze
Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, Mother Book, Kishokai Medical Corporation
Digital. 29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze
Grand Prix: Dentsu Tokyo, Japan, Sound of Honda / Ayrton Senna 1989, Honda Motor Co
Direct. 43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze
Grand Prix: Clemenger BBDO Melbourne, Melbourne Remote Control Tourist, Tourism Victoria
Film (sponsored by Revolver Will O’Rourke). 30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze
Grand Prix: Dentsu Tokyo, Japan, Sound of Honda / Ayrton Senna 1989, Honda Motor Company
Film Craft (sponsored by sixtoes.tv). 42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze
Grand Prix: Ogilvy & Mather Singapore, The Day I Visited my Son, Unilever
Integrated. 6 winners: 1 Gold, 1 Silver, 4 Bronze
No Grand Prix Awarded
Media. 30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze
Grand Prix: Ogilvyone Beijing, China, Eyes on the Road, Volkswagen
Mobile (sponsored by Vizeum). 21 winners: 4 Gold, 7 Silver, 10 Bronze
No Grand Prix awarded
Outdoor: 47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze
Grand Prix: Dentsu Tokyo, Japan, Sound of Honda / Ayrton Senna 1989, Honda Motor Co
PR: 28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze
Grand Prix: Dentsu Y&R Tokyo, Japan, Banana Trophy, Dole Japan
Print. 20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze
Grand Prix: Y&R Beijing, China, Prometheus, Moby Dick, Don Quixote, D-Day, Penguin China
Print & Poster Craft. 35 winners: 1 Gold, 13 Silver, 21 Bronze
No Grand Prix awarded
Promo & Activation. 48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze
Grand Prix: Dentsu Tokyo, Japan, Sound of Honda / Ayrton Senna 1989, Honda Motor Co
Radio. 10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze
Grand Prix: Colenso BBDO Auckland, K9FM
Healthcare. 22 winners: 4 Gold, 5 Silver, 13 Bronze
No Grand Prix awarded
Innovation (sponsored by Mindshare). 2 winners: 2 Innovation Spikes
Grand Prix: M&C Saatchi for Optus Clever Buoy
The Network of the Year trophy, sponsored by Airbag Productions:
BBDO [DDB 2nd, Dentsu 3rd]
Agency of the Year, sponsored by Airbag Productions:
Dentsu, Tokyo. [DDB Group New Zealand 2nd, Y&R Beijing 3rd]
The Independent Agency of the Year:
Fred & Farid, Shanghai [Lens Associates, Nagoya 2nd The Monkeys 3rd]
The Spikes Palm award, sponsored by Method Studios for best Production Company:
Collider, Sydney. [Exit Films 2nd, Dentsu Creative X Tokyo 3rd]
The Media Network of the Year trophy:
PHD [OMD 2nd, Starcom MediaVest Group, 3rd]
Advertiser of the Year Award, sponsored by Airbag Productions:
The Coca-Cola Company – Asia Pacific.
Young Spikes Integrated competition sponsored by JWT:
The Philippines
Young Spikes Media competition:
Indonesia
Young Spikes Digital competition, sponsored by Innocean Worldwide:
South Korea
Student Creative Award for Print, sponsored by Y&R:
Ravi Moorthy from Temasek Polytechnic, Singapore [brief from The Sovereign Art Foundation in Singapore]
Full details of all the winners, here.
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