The young parent months are a flurry of nappies, feeds and placating crying babies. It’s all about new parenting with not much me time. But being all about new parenting requires a lot of new information.

Young parents, especially first time parents, are hungry for information about parenting but often have little time to go online to look for it.

Saatchi & Saatchi Interactive Solutions in Poland has solved this problem, in partnership with Poland’s leading parenting website, Rodzice.pl.

It’s a first-of-its-kind cutting edge Google Chrome extension widget that allows parents to search for content online without sacrificing quality time with their babies, all while simultaneously stimulating their child’s brain.

It enables parents to read any text based content (excluding social media channels) while displaying images simultaneously that stimulate their baby’s brain. The content is sucked into a speech box within an animation based on red, black and white graphic shapes scientifically proven as the most appealing to babies’ brains. The effects of this kind of stimulation can support the development of visual ability, 90% of which appears during the first six months of a baby’s life.

The Baby Browser widget was designed using research around how infants perceive colours and shapes in their first two years, and was created in partnership with a child psychologist.

To use, parents simply need to install the free Baby Browser widget, which then sits on their toolbar. When they click on the extension, it instantly imports any text content, regardless of language or country, from the selected website while the special animation of the Baby Browser is overlaid. This allows parents to search for important information without sacrificing valuable time during the early stages of parenthood. The pace of the animation is related to the length of the article being read and is controllable by the parent.

Piotr Osiński & Patrycja Lukjanow, the creative team behind the project, commented, “In the very cluttered baby care market, communicating through new channels has become crucial. Rodzice.pl has proven that they truly understand their readers – people for whom finding even five minutes to read useful information might be difficult – and their readers’ babies too.

Artur Wygryz, chief executive officer of Rodzice.pl, added, “Used in moderation, the Baby Browser is a brilliant way of stimulating baby development and can really save the day if a parent needs to find important advice online.

Download the Baby Browser from the Chrome Web Store here.