St Luke’s first Christmas campaign for Tyrrell’s crisps is mad and fun. That could not be better. The crisp brand’s reputation has been built on both, most recently via the agency’s platform Tyrrellbly, Tyrrellbly, Tasty – and it provides a reason (excuse) to eat crisps, which do not fit in with the current healthy eating trends.
The four ten-second Christmas commercials continue to feature the brand’s archive black-and-white Pathé film clips (enhanced with bursts of colour to gain attention and highlight product features) and its sense of humour, both of which are Tyrrell’s drawcards.
The campaign was produced and designed in-house at St Luke’s by Jon Hubbard and spearheads a £1.5 million campaign that inspires the UK to Deck the halls with bowls of Tyrrells this Christmas. The campaign will also feature in print and digital and is running from November 26 until December 20.
The TVCs launched on ITV I’m A Celebrity Get Me Out of Here, as well Channel 4 George Clark’s Ugly House to Lovely House. Media planning and buying by Starcom.
Kevin McNair, marketing director at Tyrrell’s parent, KP Snacks, commented, “The Tyrrellbly Tyrrellbly Tasty Christmas campaign is designed to drive awareness of Tyrrells while highlighting how it’s the perfect snack for you to treat yourself, family and friends over the festive period. However, at this time of year, it is extremely important to be able to successfully cut through all the noise that comes with the season. Our Tyrrells brand personality and style combined with the Christmas theme has enabled us to create some fun and engaging content whilst still landing our brand messages.”
Rich Denney, executive creative director at St Luke’s, added, “It’s been a long year and Christmas 2020 will be different from any other. Tyrrells are bringing the light-hearted humour with our Christmas campaign, which is designed to bring the cheerful fun, while reminding everyone that Christmas doesn’t start until you bring out the Tyrrells.”
Creative Agency: St. Luke’s
Executive Creative Director: Rich Denney
Art Director: Joanne Boyle
Agency Producers: Jenny Busby & Joel Campbell
Agency Planner: Dan Hulse
Business Director: Laura Harris
Senior Account Director: Emily Gill-Heginbotham
Account Manager:Maisie La Costa
Editor & Designer: Jon Hubbard
Production Company: St. Luke’s
VO Artist: Sarah Alexander
Media Planning & Buying: Starcom
Client: KP Snacks (Tyrrells)
Marketing Director: Kevin McNair
Marketing Manager: Sarah Lawson
Global Marketing Director: Dan Winslet