St Luke’s quirky newsreel style that has highlighted its Tyrrellbly, Tyrrellbly, Tasty message since 2019, continues to point to the difference of Tyrrells crisps, this time the brand’s lentil crisps, which were launched last year.

The new 20-second spot, a blend of black and white Pathé footage of the public and eye-catching, larger-than-life colourful images of the lentil crisps, will appear on video-on-demand and social media, until August 21.

Splendid News, a humorous take on the 1940s breaking news format is the first ad campaign for Lentil Crisps.

Dan Winslet , Tyrrells global marketing controller, commented, “Our new campaign continues to focus on the amazing and authentic taste of Tyrrells crisps, and why they are the perfect snack for a premium sharing experience with friends and family. Our latest creative showcases our Lentil Crisps which are lower in fat thanks to the lentil base, without compromising on flavour.”

Richard Denney, chief creative officer at St Luke’s, added “Tyrells continues to go from strength to strength, and our Tyrrellbly Tyrrellbly tasty new work for Lentil Crisps, will only add more distinctive and memorable character to this delicious brand leader.”

Where Tyrrellbly, Tyrrellbly, Tasty began:

Credits
Client: KP Snacks (Tyrrells Lentil Crisps)
Tyrrells Marketing Manager: Beth Minch 
Tyrrells Global Marketing Controller: Dan Winslet 
Tyrrells Brand Manager: Jess Long 

Creative Agency: St. Luke’s
Executive Creative Director: Rich Denney
Art Directors: Rhianna Travers & Jo Boyle
Copywriters: Leah Winson & Hannah Talbut
Agency Producer: Joel Campbell
Business Director: Rosie Gilligan
Senior Account Manager: Maisie La Costa
Account Manager: Amie Goldstein
Editor & Designer:  Jon Hubbard

Post Production: Nineteentwenty
Grade: Kai Van Beers
Sound Design:  Alex Wilson-Thame @ Jungle