In horror movies, monsters write messages with their fingers. These are messages no one ever wants to find on a wall, mirror or window. This Halloween, however, KFC Panama gives viewers a reason to look for them.

Panama agency, Star5’s Creepy Finger Codes turns the finger-written messages seen in horror movies into special KFC deals in Panama for the Halloween season. A familiar, enduring trope that warns audiences something terrible is about to happen becomes an invitation to enjoy something delicious.

The idea stems from a a uniquely KFC asset – if there is one brand that can find something appetising about fingers, it is KFC. Its iconic Finger-licking good slogan provides a natural entry into the world of horror, allowing the brand to give these messages a meaning no other brand could replicate.

The Star5 campaign turns KFC’s promise into a link between entertainment, a promotion and brand identity. There are plenty of terrifying messages written with fingers. But only one brand could make them finger-licking good.

Credits
Client: Platinum Brands [KFC] 
CEO: Juan Carlos Andrade 
Marketing & Communications Manager: Loretta Fadul 
Brand Marketing Manager: Vielsys Berguido
Digital Marketing Manager: Ana Cristina Arias

Agency: Star5 Creative Inc. 
CEO: Gabriel Barletta 
Executive VP: Manuel Álvarez 
Chief of Staff: Roberto Pérez 
Business Leader: Liseth Fong 
Project Manager: Blanca Serrano
Creative Directors: Jhonnathan Triviño, Javier Bayona, Sergio Gallego
Senior Copywriters: Jhonnathan Triviño, Javier Bayona 
Copywriters: Juan Grimas, David Guerra, Kevin Prado
Art Directors: Emir Zuleta, Aziel Laws, Haxel Santamaría, Gustavo Gorrichátegui
Video & Editing: Aziel Laws, Haxel Santamaría 
Media Director: Jeykob Camaño
Media Planner: Lourdes Caballero
Communications Leader: Kevin López