There are very few car commercials that feel really human. This one, with its deep understanding that life can throw curveballs, dash of relatable humour and perfect music underpinning, does. Bacon director, Martin Werner, has injected all three into this car’s commercial for agency, Stendahls, and Volvo.

The campaign for Volvo XC90 reinforces the brand’s reputation as the quintessential family car.

Because sometimes your daughter’s after-sport pick-up becomes a taxi service for the team and a shopping trip “just to look” becomes a buying frenzy.

Danish director Martin Werner once again proves his ability to elevate charming and relatable narratives in the campaign produced by Bacon and made with Swedish agency Stendahls.

Credits: 
Production Company: Bacon
Director: Martin Werner
Executive Producer: Samuel Cantor 
Producer: Oliver Kornberg Sand & Øystein Dyb
DOP: Rasmus Videbæk
1st AD: Stefan Danholm  
Production Manager: Henrik Berthelsen 
Production Coordinators: Emilie With & Marike Heukendorff
1st AC: Daniel Parmo
1st AC (2nd cam): Martin Samsøe 
2nd AC: Kristoffer Høyer 
Steadicam: Jonas Torp
Post Producer: Louise Ryge

Editors: Adam Nielsen & Peter Brandt
Colour Studio: TMLS
Colourist: Julien Alary
Junior Colourist: Malin Imerslund
Colour Assistant: Chrisremy Berreford
Colour Producer: Eli Mari Sandal
Post House: Gangsters
VFX & Online: Jonas Jäderholm
VFX: Roger Hallin & Kristian Livén
3D: Robert Landes
Post Producer: Magnus Strömfelt
Sound Company: Chemistry
Sound Designer: Kevin Koch

Agency: Stendahls

Client: Volvo
Global Head of Brand & Chief Creative Officer: Andreas Malm
Campaign Manager: Louise Ahlström

Creative Directors: Oskar Johansson, Gustav Johansson & Pontus Caresten Lychou
Art Director: Sooki Song Hörnestam
Art Buyer: Markus Kristensen
Rights Manager, Music & Talent: Carl Blom