All over the world today, millions of children are constantly surrounded by violence, death, and suffering. These tragedies have been further exacerbated this year, with the acceleration of global warming (which in Africa has led to an unprecedented drought, causing a dramatic decrease in water and food resources), as well as the intensity of devastating conflicts for civilian populations, such as the invasion of Ukraine by Russia.
This is why, this year more than ever, World Vision wants to sound the alarm on these crucial issues. However, it faces a challenge: how can you show the unimaginable? How can you show what cannot be shown in France whether for legal reasons or basic decency? How can you show the rape of a child bride, the genital mutilation of a young girl (often carried out in appalling hygienic conditions); or the daily horrors witnessed by children in a war-torn country where even schools are bombed?
Agnetc Steve’s answer for World Vision seems paradoxical at first and ironic given the name of this organization. The campaign shows nothing. Show nothing so the viewer’s imagination is automatically put to work. On billboards, a child’s head hides us what he/she sees. On television, only sounds are heard beneath sparse titles that explain what no child in the world should have to endure.
For the 4th year of collaboration between World Vision and Steve, the agency put its trust in Argentinian photographer Ale Burset, who shot the three key visuals, and oversaw sound producers, THE, with audio production of the four 30-second films.
The films were broadcast for the first time on December 20 on the France Télévision Group channels, then in the press and on billboards depending on the pro bono space made available by the media.
Credits
Client: Vision du Monde (World Vision)
Client Team: Julie Proust, Raphaële Vauconsant, Lise Pamiseux
Agency: Steve
Creative Directors: Guillaume Lartigue & Edouard Dorbais
Art Directors: Emmanuel Courteau & Benoit Jung
Copywriters: Jean-François Bouchet & Antoine Barth
Account Team: Diane de Plas, Laure Lagarde, Germain Noel, Morgane Schafer
Photographer: Ale Burset
Retoucher: Diego Speroni
Sound production: THE
Post production: Back up/Vision prod
