Last year, Northwell’s holiday campaign by StrawberryFrog captured hearts and minds with wise New Year’s resolutions from New York centenarians. This year, the partners have gone to the other end of the human lifespan spectrum. They’ve asked New York children aged 5-9 to advise adults on health and happiness.
Yes, it’s endearing, educating and humbling. The innocence of children is both adorable and wise.
The 30-second spot, A Little Wisdom, includes the offspring of some of Northwell’s 87,000 employees and will run until mid-January 2025.
“At this time of year, we want to make sure that everyone has a reason to smile. Our raised health platform allows us to speak to the drivers of health in really interesting ways — even the effects that happiness has on one’s overall health,” stated Joe Leston, deputy chief marketing officer at Northwell. “Sometimes it takes the youngest among us — our littlest health-raisers — to remind us of the little pleasures in life. By partnering with team members and their families to bring this uplifting campaign to life, we’ve created something that fills our entire community with pride and joy.”
“There’s something magical about how children can deliver profound wisdom without even trying,” added Nick Sonderup, chief creative officer at StrawberryFrog. “We stripped away the typical healthcare marketing playbook and simply let kids be kids. The result is a campaign that makes you smile but also makes you think. Their unfiltered take on what makes people healthy and happy aligns perfectly with Northwell’s mission to humanise healthcare.”
Credits
Client: Northwell Health
Chief Marketing Officers: Ramon Soto & Joe Leston
Brand Director: Craig Koniecsko
Brand Manager: Kate Egan
Marketing Specialist: Kaitlyn Mcallister
Strategists: Cori Clancy & Steven Ciravolo
Creative: Sarah Dibari
Creative Agency: StrawberryFrog
Founder & Chief Executive Officer: Scott Goodson
Chief Creative Officer: Nick Sonderup
Copywriter: Anthony Falv
Art Director: Rachel Mceuen
Producer: Peter Ostello
Head of Production: Venessa Merrin
Strategy Director: Ali Demos
General Manager: Steve Scutellaro
Business Director: Taylor Robertson
Project Manager: Heidi Newcom
Business Lead: Ava Blumberg
Production Company: Kappok Crew
Director: Christina Hodnet
Managing Director & Founder: Joshua Feinman
Line Producers: Jose Barrios & Kate Sutherland
Director Of Photography: Ed David
Production Designer: Joseph Polacik
Production Supervisors: Mike Pluchino & Mike Lovaglio
Editing: Cosmo Street
Editor: Craig Deardorff
Edit Assistant: Madeline Leshner
Producer: Hannah Smith
Heads of Production: Luiza Naritomi & Anne Lai
Executive Producer: Maura Woodward
Music & Sound: Little Ears
Executive Producer: Maxwell Gosling
