A series of short animal documentaries has just launched in Australia. The films are not true. They are, however, memorable, fun and build curiosity about ready to drink coffee brand, Hunt and Brew. In each of the four films, the narrator claims that the predator it features – bear, crocodile, eagle, leopard – “does little else than look for the best possible coffee in its area”. Just like us, perhaps?

The campaign is by Sunday Gravy. The films were directed by Jeff Low.

Ant White, creative founder, Sunday Gravy, commented, “Every step of the way the Hunt and Brew team challenged us and inspired us to go further. They knew the biggest risk wasn’t how far we pushed the creative, but not pushing it enough. Working alongside Jeff Low, we knew the latter wouldn’t be an issue.”

The full campaign is running across TV, VOD, programmatic OOH, street posters and socials.

Credits:

Brand:  Hunt and Brew
Senior Brand Manager: Emily Creer
GM Marketing: Nicole Ohm 
Chief Growth Officer: Doni Savvides

Agency: Sunday Gravy

Production Company: Rabbit
Director: Jeff Low
Stills Retouching: Electric Art

Media Agency: Wavemaker