Is this the top ad of the Super Bowl 2019? It doesn’t rely on a celebrity for interest. It’s genuinely funny. And hugely relatable. Its promise is inspiring. You won’t see the punchline coming.

And when all are seen and heard, you will remember it still.

It’s Venables Bell & Partners’ spot for Audi, Cashew.

“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years,” stated Loren Angelo, vice president of marketing, Audi of America, stated.

“Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the second quarter of this year.”

https://youtu.be/Xrgq2CIag6M

The film was directed by Ringan Ledwidge of Rattling Stick and will air during the second quarter of the Big Game.

Credits

Agency: Venables Bell & Partners

Executive Creative Director: Will McGinness

Creative Directors: Matt Keats & Matt Miller

Associate Creative Directors: Avery Oldfield & Adam Wolinsky

Director Of Integrated Production: Hilary Coate

Executive Producer: Matt Flaker

Strategy Directors: Mike Ronkoske & Mike Riley

Founder & Chairman: Paul Venables

Production Company: Rattling Stick

Director: Ringan Ledwidge

Executive Producers: Joe Biggins & Jeff Shupe

Head Of Production: Richard Mcintosh

Line Producer: Joey Zadwarny

DOP: Adam Arkapaw

Editing: Work Editorial

Editor: Rich Orrick

Assistant Editor: Leah Turner

Executive Producer: Marlo Baird

Producer: Brandee Probasco

Sound Design: LSD

Sound Designer: Rohan Young

Executive Producer: Susie Boyajan

Audio Post: Rohan Young @ Lime Studios

VFX & Finishing: The Mill

Chief Creative Officer: Phil Crowe

Creative Director & Shoot Supervisor: John Shirley

Executive Producer: Anastasia Von Rahl

Senior Producer: Dan Love

Associate Producer: Vanessa Yee

Colour: Tom Poole @ Company 3