Venables Bell & Partners: The very human, very funny, Audi car chase ad

Sick of seeing cars driven by perfectly poised men, performing perfect manoeuvres on long and winding roads in predictable car ads?

You’re going to love this car ad by Venables Bell & Partners for Audi, directed by Steve Rogers.

This ad comes from your life – trying to find a parking spot in a car park.

When two dads get competitive about finding that last car park, a very funny car chase ensues. All the aggravations you’ve known and hated are included – the woman who loads up her care for-e-ver before letting you know she’s not going home and the person with the potential to create a free spot – if only he could find his car.

Who wins – and how is the ad climax of the year – and then there’s a hilarious coda to embed the ad in your memory. The choral music, Carol of the Bells, is a brilliant choice (even if it was also used by Waitrose this year).

Credits

Agency: Venables Bell & Partners
Founder & Chairman: Paul Venables
Partner & Executive Creative Director: Will McGinness
Creative Directors: Justin Moore & Erich Pfeifer
Copywriter: Tedd Wood
Art Director: Cody Pate
Director of Integrated Production: Craig Allen
Producer: Hilary Coate
Account management: Sametta Gbilia, David Corns, Jon Phillips, Jessica Lo, Justin Wang, Hope Stadulis
& Alexandra Kaye
Senior Strategist: Mike Riley
Senior Traffic Manager: Jermelia Holling